Challenge: Consumers have negative connotations about the quality and taste of Kraft Barbecue sauce.

Insight: The role of condiments is to make food taste better.

Solution: To introduce the new Kraft Barbecue Sauce recipe, we developed a multimedia campaign to celebrate the good taste of food. We created seasonally relevant illustrations drawn in sauce and paired them with saucy headlines specific to the key drive periods to demonstrate how Kraft Barbecue sauce can make good food even better.

Category: Integrated Programming, Digital, Retail, Consumer Promotions

Challenge: Kids love junk food.

Insight: Mom wants to feed her kids the food they love, but she worries about the ingredients.

Solution: We created a visual campaign highlighting the clean, simple ingredients used in Annie’s Homegrown products. By showcasing the organic and natural alternatives to traditional convenience foods, we assured Mom that she can feed her kids the food they love without sacrificing on quality.

Category: Print, Out-of-Home

Challenge: LivingSocial is losing relevance in the daily deal marketplace due to oversaturation.

Insight: People love taking vacations, but sometimes aren’t able to because of time, money, resources, etc.

Solution: We developed a campaign around the idea of “Staycation Getaways” brought to you by LivingSocial. Using deals from their site, we curated themed weekend itineraries based on some of the world’s most popular travel destinations. We gave consumers a new reason to visit the site and created a point of difference for LivingSocial from their daily deal competitors.

Category: Integrated Programming, Social, Direct Mail, Out-of-Home